Ah … the holiday season …

It’s the time of year when an author’s thoughts naturally turn to …

…marketing.

Yes, it’s sad that I have spent more time considering how I’m going to sell books this holiday season than I have planning my family’s Christmas celebrations and summer holiday trips.

This year, I’ve decided to explore the summer market scene. My first market is coming up this Sunday.

The North Canterbury Creative Market will be held from 11 am to 4 pm on Sunday, 3 December at the Rangiora Showgrounds (156 Ashley St, Rangiora). I’m really excited about this market, not just for the possibility of selling some books, but also because there will be over 80 stalls bursting with locally made awesomeness. I can’t imagine a better place to find unique Christmas gifts that support local creatives.

I’ll also have a stall at the Spencer Park Market and Gala from 10 am to 4 pm on January 1st and 2nd. This event is sure to be a fun time for the whole family, with food, rides and games in addition to over 115 craft and market stalls. I can already taste the mini-donuts … 

In the pursuit of sales, I have also joined 76 other fantasy and science fiction authors to offer you an amazing lineup of gift ideas this Christmas. Check out some of these awesome books, either for yourself or those readers on your gift list.

And finally, I’ve discounted my e-books on Smashwords for their End of Year Sale. From 15 December through 1 January, my books are 50% off, along with zillions of other discounted or free books from other authors. This is definitely a sale to take advantage of. Stock up on reading material for the holidays.

And once all that marketing is out of the way, yeah, I guess I need to think about what I’m getting folks for Christmas … And I definitely need to spend a few days at the beach.

Why I Write

When my year eight students first learned I’m a writer, they wanted to know why I was teaching, since I must be rich.

JK Rowling, you have a lot to answer for.

Of course, the reality is, most authors need second and third jobs to make ends meet.

So why do we write?

I can’t answer for other writers, but truth is, I’m trying hard to turn my writing into a viable business. I would love to be able to make a living as a full-time writer. 

But that’s not why I write, nor is it the most important measure of success in my opinion.

More important to me are comments like these from readers and readers’ mums:

“I haven’t seen my son this excited by a book since Harry Potter!”
“I read your book in one day!”
“Three generations of our family read and loved your book.”
“My son’s not a big reader, but he’s devouring your books.”
“My kids sat with a map, tracing the travels of your characters.”
“You brightened our days.”
“Your books are as re-readable as Harry Potter.”
“You’re my favourite author.”

To me, one positive comment from a satisfied reader is worth a thousand sales. As a writer, I want to share worlds, introduce new friends, and communicate ideas. I want to make people feel things. If I’ve done that, it is enough.

Would it be nice to also be able to pay the mortgage with my writing? You bet. Maybe someday I will.

New Zealand punches above its weight when it comes to writers, and there are lots of local authors writing great books for kids. Come out and support them at the Tamariki Book Festival on 22 November. Who knows? You may meet your next favourite author!

Swannanoa Country Fair–Don’t miss it!

Come to the Swannanoa Country Fair on Sunday 3 March from 10 to 3 at the Swannanoa Domain!

Enjoy lots of activities for kids (including pony rides and a miniature train). Check out the food, crafts, plants, and other items for sale at over 150 stalls. Learn from a great lineup of talks on topics from beekeeping to cheesemaking to rural security. Pick up your next treasure at a huge white elephant sale. And, of course, enjoy great entertainment, including sheep shearing, duck herding, music, dancing, and a whole lot more.

I’ll be there too, with the Christchurch Writer’s Guild. Stop by our tent to say hello and check out the great books on offer from local writers!

More information at: https://www.facebook.com/SwannanoaCountryFair/